Privacy Policy

Last updated: October 2025

BY CONTINUING TO BROWSE OUR WEBSITE, YOU ARE AGREEING TO OUR PRIVACY POLICY.

1. Who We Are

This website, www.riptide.agency, is operated by Riptide Creative Agency Ltd, a private limited company registered in England and Wales (company number 13480331).

Data Protection Officer (DPO): Tony Hutchinson

Contact email: tony@riptide.agency

We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, store and protect your information when you interact with our website or services.

2. The Information We Collect

We may collect and process the following types of personal data:

  • Identity Data - name, title, company or role.

  • Contact Data - email address, phone number.

  • Technical Data - IP address, browser type, device type and time zone settings.

  • Usage Data - how you use our website, such as pages visited and interactions.

  • Marketing and Communications Data - your preferences for receiving marketing communications.

We may also use anonymised or aggregated information for reporting and analytics; this information does not identify you.

We do not collect or process special-category data (such as race, religion or health information) and we do not knowingly collect data about children. Our website is intended for adults and business users.

3. How We Collect Your Data

We collect data in the following ways:

  • Directly from you - when you fill out a contact form, email us or communicate directly.

  • Automatically - via cookies and analytics tools when you browse our website.

  • From third-party services - such as Google Analytics, Meta Business Suite and advertising platforms that help us understand website usage and performance.

4. How We Use Your Data

We use your data to:

  • Respond to enquiries and provide services you request.

  • Operate and maintain our website securely and efficiently.

  • Communicate with you about updates, enquiries or services.

  • Measure website traffic and ad performance (only where you have given consent).

  • Comply with legal obligations such as record keeping and tax requirements.

We will only use your personal data where the law allows us to do so. The lawful bases we rely on are:

  • Contract - to perform or prepare a contract with you.

  • Legal obligation - to comply with law.

  • Legitimate interests - for business operations that do not override your rights.

  • Consent - where you have explicitly agreed (for example, marketing or cookies).

If we ever need to use your data for a purpose not listed above, we will tell you and explain the legal basis first.

5. Marketing and Communications

We will only send you marketing emails if you have opted in, or if a soft opt-in applies (for example, you are an existing client).

You can withdraw consent or unsubscribe at any time by emailing info@riptide.agency.

We never sell or rent your data to third parties.

6. Cookies and Tracking

We use cookies and similar technologies (including Google Analytics 4, Meta Pixel, TikTok Pixel, and LinkedIn Insight Tag) to understand how visitors use our site and to improve user experience.

Non-essential cookies are only used with your consent. You can manage or change your preferences at any time by visiting our Cookie Policy at www.riptide.agency/cookie-policy.

7. Sharing Your Data

We share data only with trusted third parties that help us operate our business, including:

  • Website hosting, cloud storage, and IT providers (such as Google Cloud or Webflow).

  • Analytics and marketing platforms (Google Analytics, Meta Business Suite, TikTok, LinkedIn).

  • Professional advisers (accountants, legal representatives, and insurers).

All third parties must handle your data securely and only use it for agreed purposes.

If data is transferred outside the UK (for example to international service providers), it is protected using appropriate safeguards such as the UK International Data Transfer Agreement.

8. Data Security

We use appropriate technical and organisational measures to protect your data from loss, misuse, unauthorised access, or alteration.

Access is restricted to authorised staff and contractors who are bound by confidentiality obligations.

9. Data Retention

We keep your data only as long as necessary for the purpose collected. Typical retention periods are:

  • Enquiry data - up to 12 months.

  • Client and project data - up to 6 years after completion for legal and accounting purposes.

After these periods, data is securely deleted or anonymised.

10. Your Legal Rights

Under UK data-protection law, you have the right to:

  • Request access to the personal data we hold about you.

  • Request correction of inaccurate or incomplete data.

  • Request erasure of your personal data (“the right to be forgotten”).

  • Object to processing or restrict how we use your data.

  • Withdraw consent at any time.

To exercise any of these rights, contact info@riptide.agency.

You also have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Our ICO registration number is XXX (to be confirmed).

11. Third-Party Links

Our website may include links to other websites or social media platforms. We are not responsible for the content or privacy practices of those external sites. Please review their privacy policies before sharing personal data with them.

12. Changes to This Policy

We review and update this Privacy Policy regularly. Any changes will be posted on this page with the date of the latest revision clearly shown.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your personal data, please contact:

Tony Hutchinson
Data Protection Officer
Email: tony@riptide.agency

14. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in law or how we operate. The latest version will always be available on this page.

BY CONTINUING TO BROWSE OUR WEBSITE, YOU ARE AGREEING TO OUR PRIVACY POLICY.